Meta’s new app- Threads took the social media world by surprise after its launch on the 5th of July, 2023. It’s been making waves, attracting a massive influx of new users in just a few days. In case you didn’t know, Threads managed to sign up over 100 million users in less than five days, according to data from Quiver Quantitative.
It is obvious they’re aiming to give Twitter a run for its money!
However, one thing you should know about Threads is that it’s straightforward, with no complicated bells and whistles! If you’re familiar with Twitter, you’ll feel right at home once you log in.
Now, here’s the exciting part – Threads opens up a massive opportunity for attorneys who are eager to shake up their social media marketing game!
So if you’re bold enough to try something new, Threads offers some serious organic reach potential that can work wonders for your online presence.
Should Lawyers Ride the Threads Wave?
Absolutely! This is the perfect moment for attorneys to step up their social media game and seize the Threads opportunity.
When a new social media app hits the scene, it’s hungry for users – and that’s where you come in! Early adopters like you get to enjoy massive organic reach, ensuring your content reaches a wide audience and keeps them engaged.
This early phase is crucial for building your online presence. As Threads attracts more users, Meta’s focus is on expanding the platform, giving your posts even more exposure.
“Threads is a goldmine waiting to be discovered by the legal industry’s giants. While the audience is right there, it seems like some attorneys are still snoozing on it. This is where the real opportunity lies – smaller firms can take the lead and shine, especially if they haven’t fully explored other platforms yet.”- Treasure Dame- Marketing Expert, MYLS
The best part? The organic reach of Threads can supercharge your engagement rate, allowing you to connect with potential clients.
Here’s everything you need to know about marketing on Threads and best practices for your Law firm from our Digital marketing experts
How to get started with Threads:
The only thing that you need to open a new Threads account is an existing Instagram profile.
- Log in with your Instagram account
- Choose whether you want to import your bio and link from your Instagram account
- Choose who you want to follow on Threads based on the accounts you follow on Instagram
- Follow all the same accounts you follow on Instagram when you create your account.
- Make sure your profile is public.
Law Firm Content Ideas for Threads:
- Unleash your creativity! Craft posts up to 500 characters long and incorporate links, photos, and videos to captivate your audience.
- Keep videos within 30 secs to 1 minute, although they can go up to 5 minutes for more in-depth content.
- Share valuable blogs and other content directly from your website to showcase your expertise.
- Join conversations by commenting on people’s Threads, and recent events related to your firm, and answering client questions.
Examples: Quotes, Snippets from courtrooms and offices, Promotional copies, Asking questions for people to engage, etc
How Often Should You Post?
We recommend posting 4-5 times per day just like you would on Twitter. Adopting a similar approach on Threads is a smart move, given the platforms’ similarities.
Strategy for Threads:
- Understand your audience’s interests beyond legal matters – tailor your content to engage them authentically.
- Embrace positivity! Threads promote productive conversations, so share content that resonates positively with your target community.
- Boost visibility by actively engaging with others – respond to comments and reposts to build a vibrant community.
- Avoid a sales-focused approach for now – Threads isn’t about lead generation; it’s about connecting and engaging.
- Forget hashtags, they’re not necessary on Threads at the moment.
Ready to dive into Threads?
With these expert tips, you’re all set to make your mark on Threads! It’s a breeze, especially if your firm is already active on Instagram or Twitter.
If you’re eager to expand your law firm’s online presence through social media marketing, we’ve got you covered! Select a marketing agency, such as the experienced Digital marketing professionals at Mylegalsoftware, who understand both the digital marketing landscape and the legal industry. With our experience & legal background, we will create compelling marketing campaigns and content while ensuring full compliance.
