TikTok for lawyers may not be at the forefront of every attorney’s mind, but it has emerged as a compelling law firm marketing strategy worth considering. Did you know that the TikTok hashtag #lawtok has amassed an impressive 3.1 billion video views, and various legal hashtags are gaining popularity daily on the platform?
Moreover, with over one billion active users, TikTok has secured its position as the sixth most-used social platform worldwide, and its app has been downloaded more than two billion times. TikTok could be a promising out-of-the-box marketing technique and the next big marketing channel to pay attention to for attorneys.
TikTok proves to be an excellent platform for certain lawyers for three compelling reasons:
- Extensive Younger User Base: With a significant portion of its users falling between 10 to 29 (62% of TikTok’s user base), the platform holds immense potential to connect with younger individuals, including millennials and Gen Xers, who may require legal assistance.
- Impressive Organic Reach: TikTok offers exceptional organic reach, creating favorable conditions for organically growing your follower base without substantial paid promotions.
- Free Brand-Building Opportunity: By leveraging TikTok, you can effortlessly build your law firm’s brand and showcase your content to a wider audience, all without any associated costs.
3 simple steps to get started on TikTok
To create a TikTok Business Account for your law firm and establish a compelling presence on this platform, follow these three simple steps:
Download the TikTok app:
Head to your app store on either your iPhone or Android device and download the TikTok app. Once installed, you’ll be ready to create your account in just a few minutes.
Set up a business account:
Creating a business account is both free and swift. After downloading TikTok, open the app and tap “Me” in the bottom menu bar. Click “Sign Up” and choose to register with your phone number, email address, or a registered social media account.
Next, access the “…” option on the top right of the “Me” page. Select “Manage Account” and opt for “Switch to Business Account.” Voila! Your law firm’s TikTok for Lawyers page is now ready for customization.
Optimize your profile:Like any other social media platform, ensure you optimize your profile by adding a brief and informative description of your law firm. Include a link to your firm’s website to drive traffic and enhance online visibility. Your description should be concise but engaging.
Depending on your practice area and target audience, adopting a relatable and human approach in your content can resonate strongly with potential clients seeking trust and familiarity in a lawyer. By following these steps, your law firm will be well on its way to making an impactful presence on TikTok, reaching a wider audience, and dynamically and engagingly connecting with potential clients.
7 Tips on how to market your law firm on TikTok
- Answer FAQs: Address frequently asked legal questions to provide value to your followers and potential clients using trending sounds.
- Client Testimonials: Showcase client testimonials to build trust and credibility with your audience.
- Collaborations/ Partnerships: Partner with other professionals or influencers to expand your reach and connect with new audiences.
- Educational Videos: Offer legal tips and advice on common legal issues to position yourself as an authority in your practice areas.
- Behind-the-Scenes: Showcase the human side of your law firm by sharing glimpses of your team and daily operations at the office or remotely.
- Trending Topics: To increase visibility, capitalize on trending topics and hashtags relevant to your legal niche. Stay Up-to-Date on TikTok Trends.
- Call-to-Action: Encourage viewers to take action by directing them to your website, contact information or to schedule a consultation.
Converting TikTok Followers into Valuable Leads
It’s essential to recognize that TikTok followers and leads for your law firm are not the same thing. Merely accumulating a large following does not guarantee lead generation. A well-thought-out strategy is paramount to effectively converting followers into valuable leads.
Consider incorporating the following best practices:
- Infuse Fun into TikTok: Enjoy the creative process and have fun while crafting your content. A lighthearted approach can resonate well with viewers and leave a lasting impression.
- Embrace Authenticity: Stay true to your personality, and if you possess a sarcastic demeanor, embrace it. Authenticity fosters genuine connections with your audience.
- Balance Expertise with Humor: Compellingly showcase your legal expertise while infusing humor to keep your content engaging and relatable.
- Avoid Stereotypes: Avoid appearing stiff or smug or falling into typical lawyer stereotypes. Break free from the mold and humanize your firm to attract a broader audience.
Adhering to these practices can effectively bridge the gap between followers and leads, elevating your TikTok presence to a powerful lead-generating platform for your law firm.
Embracing TikTok for Lawyers
As video marketing thrives for law firms, TikTok emerges as the next progressive step. With its potential to be a vital and cost-effective lead generation avenue, TikTok offers an exciting opportunity for legal professionals. Feeling inspired to use TikTok to augment your brand’s existing presence?
MYLegalSoftware is here to help you create a compelling content strategy and captivating visual. Reach out to us today to explore the possibilities or book a consultation. Let’s elevate your law firm’s presence on TikTok and beyond!
