Not lawyer has the best SEO service provider readily available on speed dial. Whenever the need for such SEO companies arises, they usually resort to an internet search.
That’s precisely why having a list of top-notch lawyer SEO services providers is crucial.
Their services ensure that tailored strategies are incorporated for your law firm website and content, enhancing it’s visibility on the web.
While word-of-mouth and recommendations from friends or peers are still important, nothing quite sits well than an additional internet searches to verify such referrals. But this article has done all the work for you.
The legal space is highly competitive therefore, to expand your practice successfully, embracing Google and attorney SEO and agency is inevitable.
Prospective clients will undoubtedly seek the best law firms online before making any decisions, Hence the need for a good SEO agency or agency.
How to Choose your SEO Agency Wisely
The internet has become an amplified version of the traditional Yellow Pages.
So it’s unfortunate that there are quite a few not-so-great folks out there trying to sell you questionable SEO services online.
Therefore, it’s really important to take your time and have friendly interviews with all your clients.
Don’t feel rushed into signing any long-term contracts.
Just take it easy and make the best decision for you!
After assessing SEO agencies according to their reputation, range of services, and areas of expertise, we have compiled a list of our top pick of the best SEO service providers:
1. LawRank: Best for Content Creation-
LawRank, founded by a lawyer, boasts an excellent reputation for providing search engine optimization services to fellow legal professionals.
Unlike just any SEO agency, LawRank stands apart.
Every piece of content that has been crafted for client websites is meticulously written or developed by attorneys and JDs.
This rare quality guarantee sets LawRank apart, outshining even Rankings.io in this aspect.
Delighted customers highly appreciate the honesty, integrity, and transparency exhibited by LawRank’s staff
As our number one best SEO agency, LawRank works diligently to maintain its clients’ high rankings for keywords like “personal injury lawyer” and “San Francisco divorce lawyer”.
This focus on “local SEO” proves crucial in helping nearby customers discover your law office through search engines.
LawRank achieves this by ensuring clients’ websites are informative, authoritative, and consistently updated.
Furthermore, LawRank’s off-site SEO services include industry outreach through its vast connections, gradually building links with clients’ sites over time.
Additionally, LawRank will have your firm listed on legal directories, further signaling search engine algorithms about your firm’s trustworthiness.
Pros:
Specializes exclusively in law firm SEO, ensuring tailored strategies.
Offers comprehensive SEO services, including website optimization and content creation.
Cons:
Limited information available regarding pricing and specific case studies.
Practice Areas:
LawRank serves a wide range of practice areas within the legal field.
2. Searchbloom: Best for Tailored Guidance-
In 2017, after enlisting the services of Searchbloom, a family law firm based in Long Beach, California achieved remarkable success with their website.
They managed to secure the top two positions for numerous industry keywords in 2019.
As a result of their effective marketing initiatives, the law firm experienced a substantial increase in new clients, reducing their reliance on Google Ads over the years.
Pros:
Pros:
Offers a wide range of digital marketing services beyond SEO.
Focuses on ROI-driven strategies.
Cons:
May not be exclusively focused on the legal industry.
Practice Areas: Serves multiple industries, including legal.
3. Paper Box SEO: Best for Smaller Practices
Paper Box SEO, a small agency specializing solely in SEO, does not provide paid search marketing and rarely engages in in-house website development, unlike AttorneySync or Hibu.
Consequently, their expertise is centered on delivering organic traffic for your website(s), which is precisely what you seek.
Pros:
Focuses solely on SEO for personal injury law firms.
Provides case studies showcasing successful results.
Cons:
Limited to personal injury law, may not suit firms with diverse practice areas.
Practice Areas: Primarily serves personal injury law firms.
4. AttorneySync
AttorneySync stands out for its remarkable transparency regarding ethical standards.
They clearly detail their practices in avoiding link schemes and automatically generated content, both of which contravene Google Webmaster guidelines.
The absence of client listings on their website is a testament to the agency’s strong dedication to privacy, which could be highly advantageous if discretion is vital for your firm.
Naturally, no SEO agency can claim absolute perfection.
During our assessment, we noticed some repetitive content in AttorneySync’s website FAQ section, hinting at a potential lack of attention to detail.
On the other hand, Rankings.io surpasses AttorneySync in terms of accessibility, with the letter committing to a minimum of one client phone call per month.
Pros:
Specializes in SEO for law firms, focusing on organic search strategies.
Provides transparent pricing on their website.
Cons:
Might not offer as extensive digital marketing services compared to some competitors.
Practice Areas: Offers services to various law firm practice areas.
5. Rankings.io: Best for Client care
Some of the firm’s clients have witnessed a remarkable 400% increase in clients year over year, while another client experienced a substantial 300% rise in monthly cases.
This demonstrates the exceptional effectiveness of its SEO services.
For those interested in trying out their services, the firm offers a free 30-minute consultation, eliminating the need for upfront payment.
This is particularly reassuring for lawyers who wish to explore various SEO firms before making a final decision.
Clients praise Rankings.io for providing a highly personalized experience, with agency staff readily accessible for communication.
Regardless of whom clients reach out to within the company, they can expect a response within 24 hours.
The agency also utilizes Slack and Trello for transparent client communication and project management, showcasing their commitment to openness.
Such a responsive approach is vital for establishing a trusted connection with external partners.
Pros:
Focuses solely on SEO for personal injury law firms.
Provides case studies showcasing successful results.
Cons:
Limited to personal injury law, may not suit firms with diverse practice areas.
Practice Areas: Primarily serves personal injury law firms.
6. iLawyerMarketing
iLawyerMarketing has changed the scope of SEO service delivery.
Despite the hundreds of SEO service companies available for law firms, only a little of the whole chunk deliver exceptionally.
Although, they work majorly with clients from the family, personal injury and Criminal Defense firms law firms but also have the expertise for those clients focused on the other law practice areas.
Pros:
Offers a wide range of digital marketing services beyond SEO.
Focuses on ROI-driven strategies.
Cons:
May not be exclusively focused on the legal industry.
Practice Areas: Serves multiple industries, including legal.
7. Zola Creative
Zola Creative SEO have worked with over a thousand law firms and with much experience working with top law firms, they understand:
1. What most law firms would want to achieve
2. What your clients want and the strategy that works best to secure them and ultimately,
3. They fully know the rules of Professional conduct and how not to get a law firm in trouble with the disciplinary committee
Furthermore, Zola Creative SEO offers their clients a full suite of lawyer SEO services with a holistic approach to marketing that helps them build a pronounced presence online that attracts new visitors.
Pros:
Offers a wide range of digital marketing services beyond SEO.
Focuses on ROI-driven strategies.
Cons:
May not be exclusively focused on the legal industry.
Practice Areas: Serves multiple industries, including legal.
Outsourcing Effective and Ethical Marketing Practice For Your Law Firm
When outsourcing your law firm’s marketing efforts, choose your partners carefully. Keep in mind that marketing tactics require wealth of experience and expertise.
However, every lawyer who wants to hone in on client acquisition via SEO can enroll for an SEO course or enroll their in-house marketing team in a course to grasp the workings of search engine optimization.
Remember, acquiring knowledge about SEO benefits all marketing efforts, and extends beyond just online strategies.
Finally, choosing a marketing agency, such as the experienced Digital marketing professionals at Mylegalsoftware, who understand both the digital marketing landscape and the legal industry will give you an edge. With our experience & legal background, we will create compelling marketing campaigns and content while ensuring full compliance with the established guidelines.
