Launching a law firm newsletter is a strategic move to engage with clients, build your brand, and position your firm as a legal authority. It can also be a valuable resource for providing information about legal topics that are relevant to your audience.
Think about your personal email inbox: When you receive a regular newsletter with useful or interesting information, you open it. You may even save it for later reference. When you receive a sporadic, boring newsletter, you delete it. Law firm newsletters are no different. They need to add value for your audience or may end up deleted and forgotten.
In this article, we’ll show you how, when, and why you should write and send an effective law firm newsletter that recipients want to read. We’ll also explain how email marketing software makes it easier to send and track the performance of your law firm newsletter. Once you’re equipped with the right tools and know-how, your newsletter will become a great way to build your network, promote your services, and grow your brand.
Why Start a Law Firm Newsletter
Starting a law firm newsletter isn’t just a whim; it’s a strategic move for several compelling reasons:
- Client Engagement: Newsletters keep your clients engaged and informed. They remind them of your expertise and the services you offer.
- Building Trust: Regular communication through newsletters helps build trust with your clients. It shows that you care about keeping them updated.
- Brand Promotion: Newsletters are a subtle way to promote your brand. They showcase your legal knowledge, which can lead to referrals and new clients.
- Staying Top of Mind: In the legal world, being top of mind can lead to new opportunities. A newsletter helps you stay in your clients’ thoughts when legal matters arise.
- Sharing Insights: Use newsletters to share legal insights, changes in legislation, or noteworthy cases. This positions your firm as a valuable resource.
Who Should You Send Your Lawyer Newsletter To?
Determining your newsletter’s audience is crucial. Your law firm newsletter should be sent to:
- Clients: Send newsletters to your existing clients. This strengthens your client relationships and encourages repeat business.
- Prospective Clients: Share newsletters with individuals who have expressed interest in your services but haven’t yet become clients.
- Referral Partners: Extend your newsletter to fellow lawyers, businesses, or professionals who can refer clients to your firm.
- Colleagues: Keep colleagues informed about your firm’s achievements and updates. They may refer clients to you in the future.
How to Write a Law Firm Newsletter
Here are the four simple steps to create your first newsletter:
- Customize your template: If you’re using email marketing software like Mailchimp, they provide ready-made email templates. You can make it yours by adding your logo, changing colors, and putting in text, images, videos, buttons, and more. Including your logo and images makes your newsletters more interesting.
- Add your content: After setting up the template, it’s time to add the actual stuff you want to share (we’ll tell you what to include in the next part). This includes some text, pictures, links to your website, and your social media profiles.
- Preview and test: It’s smart to have a look at your newsletter and send yourself a test email to make sure everything looks good. Mailchimp lets you see how your newsletter appears on different devices.
- Send it out: Once your template and content are ready, and you’ve checked for errors (don’t forget to proofread!), you can send your newsletter to your email list.
10 Easy content ideas to include in your Newsletter
The content of your law firm newsletter will vary depending on your target audience and the goals of your newsletter. However, here are ten content ideas to consider, depending on your firm’s focus and your audience:
- Video Content: Include short video content in your newsletter to engage a digital-savvy audience. It could be a video explaining a recent law change or promoting your firm’s services.
- Curated Content: Display your expertise by curating content on topics of interest to your audience. Collect and link to the best articles or resources related to a specific legal area.
- FAQs: Address common questions you frequently encounter. By answering these questions in your newsletter, you provide valuable information to subscribers while showcasing your expertise.
- Legal Updates: Inform readers about recent changes in the law that may affect them. Simplify complex legal information and provide insights into the potential impact.
- Educational Guides: Share guides or free resources created by your firm. Link to blog posts, e-books, or downloadable materials that can benefit your clients and colleagues.
- Client Spotlights: Feature success stories or testimonials from satisfied clients. Highlight how your firm’s services positively impacted their legal challenges.
- Case Studies: Highlighting successful or interesting cases your firm has handled can captivate readers. It showcases your expertise and credibility without disclosing confidential information.
- Listicles: Easy-to-read content like numbered lists or rankings (e.g., “10 Best Law Firm Newsletters”) can quickly share useful information. They are also time-efficient to create.
- Attorney Profiles: Introduce new lawyers or staff members through Q&A interviews. Share details about their legal background, training, and personal interests to connect with your readers.
What Email Marketing Software to Use
There are many email marketing software available, so it’s important to choose one that is right for your needs. Some factors to consider include the price, features, and ease of use.
Some popular email marketing software include:
- Mailchimp
- Constant Contact
- AWeber
- GetResponse
- Campaign Monitor
Ready to do more business with email marketing?
Starting a law firm newsletter is an investment in your firm’s reputation and client relationships. When done right, it’s a powerful tool for building trust, staying top of mind, and promoting your legal expertise. By following these steps and tips, you can create an effective law firm newsletter that adds value, engages your audience, and contributes to your firm’s success.
Wondering how to take your online marketing to the next level? Get started by Booking a FREE Digital Audit Today. We’ll show you how to leverage your firm’s unique strengths to build awareness and grow your client base.
